Hello, I'm Halil, and I lead digital activities of Nescafé Business Unit at Nestlé Türkiye. Over the years, I've honed my expertise in crafting not just marketing plans, but award-winning, value-infused strategies for both national and international brands (such as KFC, Pizza Hut, Samsung, eBay, FIAT, BMW, Nestlé, Colgate-Palmolive, MINI, Land Rover, Sinpas, Tekfen, MICHELIN, DHL).
I thrive on being analytical, delving into details to unearth insights that elevate campaigns. My knack for creativity isn't just about innovation but solving intricate marketing puzzles. Colleagues often commend my diligence in navigating responsibilities and fostering meaningful relationships within and beyond teams.
It's not just about the titles; it's about making an impact. My journey is marked by a commitment to superior quality and measurable outcomes. Armed with a Bachelor's in Literature and a Master's in Business Administration, I weave a narrative that bridges the analytical and creative, much like the ancient Greek philosophers Thales and Anaximenes did in their time.
Literature isn't just my educational foundation; it's the lens through which I view marketing. It's about storytelling, connecting with audiences on a deeper level. My MBA serves as the strategic backbone, ensuring that every campaign is not just innovative but also meticulously crafted for measurable success.
As I aspire to shape and lead marketing strategies, my compass is set on excellence, impact, and continuous growth. Let's connect, share insights, and explore the exciting possibilities at the intersection of literature, philosophy, and cutting-edge marketing.
Led a high-performing digital team of up to 90 individuals, successfully managing key client relationships with major brands like Procter & Gamble, The Coca-Cola Company, Bayer, Adidas, and more. Spearheaded the design and execution of digital strategies aligning with clients' overall business goals, optimizing channels, bidding, and targeting strategies in collaboration with global and local teams. Developed and implemented innovative digital marketing strategies, conducted research to enhance campaign profitability, and established partnerships with industry-leading media partners, driving revenue and ensuring the organization stayed at the forefront of digital and tech-related industry trends.
Full ownership of e-commerce channels of KFC (both web and mobile app) in terms of pricing, marketing and CRM strategy (including performance and awareness media), social media communication activities, digital implementations of main brand communications, as well as management of presence on Trendyol Yemek, Getir Yemek and Yemeksepeti.
Responsible for all creative marketing communication activities of Samsung IM and ensuring the consistency of all communications for Samsung mobile products
Developing and executing marketing communication strategies (ATL, BTL and digital) for GittiGidiyor, including social media management, influencer marketing and employer branding communication
Responsible for digital communication activities of FIAT and FIAT Professional, FIAT Yol Arkadaşım Connect and acting as the main spokesperson for the team, reporting on performance and communicating effectively on tests/campaigns/updates related to these channels
Developing and reviewing social media strategies, content, campaigns and projects to meet client needs and leading the social media team (2 people)
Brands: MICHELIN, DHL, Nestlé (Purina PRO PLAN, Felix, MAGGI), Mazda, Cosmetica, Colgate-Palmolive
Defining and implementing social media strategies, content, campaigns and projects to meet client needs and leading the social media team (8 people)
Brands: Borusan Otomotiv and Borusan Oto, BMW Group (BMW, BMW Motorrad, MINI, BMW Rider Academy), JLR (Jaguar, Land Rover, Land Rover Experience), Sinpas REIT, Ege Yapı Group, Toya Yapı, Develi Restaurants, Tekfen (Holding and Construction), Akasya Acıbadem Residences, Arzum
Implementing social media strategies to meet client needs
Brands: Izapps, Xerox
GPA: 3.83 / 4.00
"Effectiveness of Social Media Marketing over Sales in Automotive Sector in Turkey"
%100 BAU Scholarship due to the ranking in graduation from bachelor's degree
GPA: 3.59 / 4.00
First in the ranking in graduation
GPA: 3.22 / 4.00
Dropped due to relocation to Istanbul
Gold Al Geldi, Call-to-Action Campaigns
Bronze Algida & KFC PUBG Campaign, Games and In-Game Ads
Gold KFC Al Geldi & Doritos Twister, Serial Commercials, Film
Gold KFC Al Geldi & Doritos Twister, Organized Retail, Film
Bronze KFC Al Geldi & Doritos Twister, Organized Retail, Media
Silver KFC Celebration Bucket, Packaging Craft
Silver Yeminli Lezzet Tercümanı, Video Ads
Bronze Yeminli Lezzet Tercümanı, Film
Bronze Yeminli Lezzet Tercümanı, Media
Bronze Big KFC Burger Launch, Media
Bronze Big KFC Burger, Digital, Social Media Activation - Social/Influencer & Celebrity Communication
Silver Yeminli Lezzet Tercümanı, Digital, Social Media Activation - Campaigns/Other
Success Award Yeminli Lezzet Tercümanı, Integrated Campaigns - Food
Success Award Big KFC Burger, Media - Excellence in Media Planning
Success Award Algida & KFC PUBG Campaign, E-Commerce - Creative Technologies and Use of Gamification
Gold Algida & KFC PUBG Campaign, Media Impact - Gaming, Gamification, and E-Sports
Silver Algida & KFC PUBG Campaign, E-Commerce Marketing - Integrated E-Commerce Innovation
Silver Algida & KFC PUBG Campaign, Marketing Impact - Instant Impact
Bronze Algida & KFC PUBG Campaign, Marketing Impact - Brand Collaboration
Bronze Elma #ŞiddetinÜstünüKapatma, Media - Press Usage
Bronze Elma #ŞiddetinÜstünüKapatma, Native Advertising
Felis Award #ŞiddetinÜstünüKapatma, Digital/Mobile Social Responsibility and Sustainability
Success Award #ŞiddetinÜstünüKapatma, Digital / Mobile Projects Against Women and Gender Discrimination
Success Award #ŞiddetinÜstünüKapatma, Digital Native Advertisement
Bronze GittiGidiyor - eBay TR Social media management, *Best performance according to data analytics in e-commerce category
Silver Elma GittiGidiyor Kuşak Sonu Hack, Media - TV Usage
Bronze Elma GittiGidiyor Kuşak Sonu Hack, Media - Product and Services
Felis Award GittiGidiyor Kuşak Sonu Hack, Media - E-commerce
Success Award GittiGidiyor Kuşak Sonu Hack, TV Usage, Media - E-commerce
Success Award GittiGidiyor'da #yokyok, Films for E-commerce
Bronze GittiGidiyor - eBay TR Social media management, *Best performance according to data analytics in e-commerce category
Awarded by EX-CO for GittiGidiyor Real Discount Days campaign idea creation and project management
Gold Mixx #İçerdesin, Online-Offline Integration
Gold Mixx #İçerdesin, Interactive Commercials
Silver Mixx #İçerdesin, Real-time Engagement
Silver Mixx #İçerdesin, Experimental and Innovative
Silver Mixx #İçerdesin, Mobile Campaign
Winner Fiat Yol Arkadaşım Connect Project
Winner Fiat Retailers' Social Media Management Project
Bronze #İçerdesin, 360 Video
Gold #İçerdesin, 360 Video
Gold #İçerdesin, Cross Media
Gold #İçerdesin, 360 Video
Gold #İçerdesin, Cross Media
Gold #İçerdesin, Media - TV Usage
Gold #İçerdesin, Media - Durable Consumer Goods
Gold #İçerdesin, Media - Mobile Advertisement
Bronze #İçerdesin, The Most Innovative Usage - Digital
Bronze #İçerdesin, Media - Branded Content
Silver Fiat 500X - Park Yeri Buldum, Online Film - Automotive
Jury's Special Fiat 500X - Park Yeri Buldum
Felis Award #İçerdesin, Enlightening Digital Ideas
Felis Award #İçerdesin, TV Content Integration
Felis Award #İçerdesin, Innovative Mobile Technology Usage
Success Award #İçerdesin, Innovative Mobile Technology Usage
Winner Fiat Online Service Appointment Project
Bronze Pro Plan Mother's Day Celebration, Online Film
